Seminar series: "Digital Transformation"

Publicēts: 24.03.2022

Seminar series: "Digital Transformation"

Digital marketing solutions for tourism and cultural visits

Please apply for the Zoom link here!

March 28, 12:00 - 13:00, Zoom platform.

Digital transformation is taking place in all sectors - including culture, both in Riga and in the regions. How to create a successful event? is the economic contribution of the event to the cities and what are the purchase statistics? How to properly digital marketing solutions so that cultural events and tourist attractions were used in a variety of complementary and attractive ways?

The participants of the seminar will tell and discuss about it on the Zoom platform.

Rapporteurs:

Dita Zemīte, Head of the Transport and Tourism Statistics Division, Agricultural and Environmental Statistics Department, Central Statistical Bureau
Dace Bumbiere-Augule, Deputy Head of Alūksne Tourism Information Center
Līga Rubine, Member of the Board of Biļešu Serviss; Member of the Board of the Association of Cultural and Entertainment Platforms
Moderators: Armands Gūtmanis, Director of Meta Advisory Latvija